Subtitles are short descriptions for products that appear under the product image in the product grid and on the product page. Adding subtitles to products in your Lightspeed eCom (E-Series) online store helps highlight important information.

Adding subtitles to products in eCom

Subtitles are displayed in the product grid on your storefront, under the product name, and in the special section inside your product details page.

To add a subtitle to a product:

1. From your POS, go to Catalog > Products. 
2. Click the pencil icon near the product you want to edit.

3. Scroll down to the Online content section and in the Subtitle field, enter a tagline for your product:

   

4. Click Save. 

Choosing how to display subtitles on the product list

By default, subtitles are displayed on your product list as fixed, always visible text below product thumbnails. You can choose to display short descriptions only if your customer hovers a mouse over the product picture in the grid. The rest of the time, subtitles will be invisible on your storefront:

To set up how subtitles display on your product list:

1. In Retail POS, navigate to Online > Webstore (or Website) and click Edit Site.
2. In the Page dropdown at the top, select Catalog > Categories & Product Grid > Product card settings.
3. From the Product subtitle dropdown, select Show or Show on mouse hover.
4. Publish the changes.

If you're not using the Lightspeed eCom sitebuilder (Instant Site), go to Online > Webstore (or Website) > Design > Product Card details and layout > Product subtitle drop-down menu to update subtitles display on your product list in eCom.

Choosing where to display subtitles in your store

By default, subtitles are displayed on your product list. Another place where customers see them is your product details page:

You can display subtitles only on the product details page, if you want to show them only in one place.

To hide subtitles from your product grid:

1. In Retail POS, navigate to Online > Webstore (or Website) and click Edit Site.
2. In the Page dropdown at the top, select Catalog > Categories & Product Grid > Product card settings.
3. From the Product subtitle dropdown, select Do not show.
4. Publish the changes.

If you're not using the Lightspeed eCom sitebuilder (Instant Site), go to Online > Webstore (or Website) > Design > Product Page layout > Sidebar and Online > Webstore (or Website) > Design > Product Page layout  > Product Card details and layout  > Product subtitle to update subtitles display on product pages in eCom.

To manage subtitle visibility on product collection sections on your Instant Site, navigate to the site editor, click your section from the Homepage Sections list, then go to Design > Product card settings and switch the Show product subtitle toggle.

Deleting product subtitles in eCom

When you no longer need a subtitle, you can delete it from the product.

To remove a product subtitle in eCom:

1. From your POS, go to Catalog > Products. 
2. Click the pencil icon near the product you want to edit.
3. Scroll down to the Online content section and in the Subtitle field remove the tagline.
4. Click Save.