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Using the sales summary report

Sales reports provide valuable insights into your sales data, helping you track performance, forecast future trends, and make informed promotional decisions based on real data.

To access sales reports, navigate to Reporting > Sales reports, then select one of the default sales reports from the tabs:

Understanding sales reports

Report type

By default, your sales reports will display a Sales summary. Use the Report type dropdown to explore specific data points in detail and analyze higher-level trends.

'Sales summary' dropdown highlighted on the Sales report page.

All plans offer access to basic reporting, and some have access to advanced reporting.

Check your plan to see what reports are included:

Sales reports included in Basic plans

  • Sales reports:
    • Sales history
    • Sales summary
    • Customer groups
    • Promotions
    • Sales channels
  • Report measures:
    • Sales count
    • Revenue
    • Revenue (including tax)
    • Gross profit
    • Margin (%)
    • Discounted
    • Discounted (%)
    • Tax

Sales reports included in Core and Plus plans

  • Everything available to Basic plans
  • Additional sales reports:
    • Products
    • SKU name
    • Users
    • Customers
    • Brand
    • Supplier
    • Product category
    • Tag
    • Variant attribute: Size
    • Register
    • Outlet
  • Additional report measures:
    • COGS
    • Return count
    • Return (%)
    • Customer count
    • Sales with customer (%)
    • Items sold
    • Average items per sale
    • Average sale value
    • Average sale value (including tax)
    • First sale date
    • Last sale date
  • Ability to compare periods (same date or period)

Measures

Filter your results to focus on different views of your sales using the Measure dropdown.

The scope of sales report measures varies depending on your plan.

Sales summary report highlighting 'Measure' dropdown options.

Date range

Set the date range for your report using the Date range dropdown. Choose to review sales performance over a specific period with Specify period, which allows the selection of a time frame like Year, Quarter, Month, Week, Day, or Hour.

Sales summary report date showing 'Date range' options.

Comparison

Advanced reporting

The comparison feature allows you to compare selected dates at the same time period in the previous year. This can help you identify seasonal changes in your business.

Sales Summary report highlighting 'Comparison' dropdown options.

Using more filters

The filter bar can help you fine-tune your data. To open the filters bar, click More filters. Select whether to Include or Exclude the filter type from the dropdown.

'More filters' link highlighted on the Sales report page.

By default, gift card sales are not included in revenue reports. This is because gift cards are counted as a liability until a product or service is redeemed using that value. If the sales where the gift card is sold and the gift card is redeemed were both included in the sales reports, it would give inflated revenue numbers.

You can choose to include gift cards in your reporting by clicking the Include gift card sales toggle.

It is important to take note of a few things when using multiple filters at once:

  • Either/Or for Same Type Filters: Multiple filters of the same type broaden the report scope, showing data that matches any of the filters. Learn about more filters.
  • And for Different Type Filters: Combining different filter types narrows down the results, showing data that meets all criteria. Learn about more filters.
  • Include/Exclude Options: Include shows only data matching the filter, while Exclude omits data matching the filter. Use the dropdown to switch between the include and exclude options.

Sales Summary report with 'More filters' enabled

Formatting results

For a more specific date and time filter, dates can be grouped by clicking Format results. You can group dates by month, weekday, or hour.

Sales summary report with Format results option emphasized.

Exporting sales reports

Click Export Report to download your data in XLSX or CSV format, which is compatible with spreadsheet applications like Excel or OpenOffice. Saving customized reports requires a Plus plan or the advanced reporting module.

Sales summary report with Export Report option emphasized.

Viewing your sales reports

By default, your sales summary will be shown in a table. To view it as a chart instead, click Chart.

Sales summary report with Chart view option emphasized.

You can hover over a specific point on your chart to view the week and gross revenue for that point.

Sales summary report shown as a chart, with hover on specific point showing week and gross revenue.

You can also view a comparison of your sales summary results by using the comparison feature. Hovering over a point will show the week and gross revenue for each point of comparison.

Sales summary report with comparison active shown as a chart, with hover on specific point showing week and gross revenue for both points of comparison.

Saving charts

To save chart visualizations,

  1. Click Save report.

    'Save report' button highlighted.

  2. A pop-up will display. Select Save to existing report or Save as new report.'Select how you want to save the changes' pop-up on a sales report screen with 'Save to existing report' and 'Save as new report' options.
  3. If you selected Save to existing report, click Save report.
    If you selected Save as new report, enter a Report name and click Save as new report.

The next time you access the Sales report page, the saved chart will be displayed under a tab labeled with the report name you entered.

'February report' tab highlighted on a sales report screen with revenue chart and details.

What's next?

Saving customized reports

Tailor sales, inventory, payments, and tax reports to your needs and save them for easy access.

Learn more

Scheduling reports

Discover how to automate your reporting process by scheduling reports for efficient stakeholder updates.

Learn more

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