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About Lightspeed eCom (E-Series)

Lightspeed eCom (E-Series), formerly Ecwid, integrates with Retail POS (X-Series) to help you create your own online web presence. The eCom (E-Series) Business Plan is included in Retail POS Standard and Advanced plan subscriptions, making it easy to get started selling online:

  • Create a professional website in minutes and connect a custom domain
  • Sync your Retail POS (X-Series) product catalog, customers, and settings
  • Set up a variety of payment and shipping or pickup options
  • Expand your business to sell on social media and marketplaces
  • Sell subscriptions, services, and online gift cards

Understanding Retail POS + eCom (E-Series) features

Features may change over time and availability may differ by region. Talk to your Account manager to learn more about current offerings.

Key features

Online store management features

  • Unlimited storage, bandwidth, and customers
  • Automatic sitemap for Instant Site store
  • Advanced SEO tools
  • Add your store to Wordpress, Wix, Joomla, Weebly, etc.
  • Use Javascript API or Ecwid REST API
  • Access to App Market
  • Digital products file storage (25GB per file)
  • Export store data

Product management features

  • Import and sync products
  • Offer variants as product options
  • Label products with product ribbons and subtitles
  • Enable filtering on your product pages
  • Add videos to the gallery on product pages
  • Show estimated delivery times on product pages

Order management features

  • Create and edit orders
  • Custom order statuses and custom checkout fields
  • Offer pre-orders, reordering, and recurring subscriptions
  • Real-time, custom, and product-specific shipping rates
  • Buy online, pick up in store options
  • Order tracking and custom tracking codes

Payment features

  • Offer a variety of payment methods
  • Add payment surcharges and handling fees
  • Customize invoices
  • Set up tips and gratuity
  • Manual and automated taxes

  • Offer online gift cards*

    *Currently, gift cards can only be redeemed online. Gift cards are not synced between Retail POS (X-Series) and eCom (E-Series). Orders paid with gift cards in eCom (E-Series) sync as unpaid to Retail POS (X-Series).)

Sales and marketing features

  • Automated marketing emails, abandoned cart emails, newsletters, and email notification templates
  • Set up sales, promos, discounts, and coupons
  • Affiliate marketing features
  • Automatic Google Shopping ads
  • Sell and advertise on Facebook and Instagram, advertise on Tiktok
  • Connect to other marketplaces (Amazon, Ebay, Walmart)
  • Turn your store into an app with ShopApp® (purchased separately)

Reporting features

  • Google Ads tracking
  • Google Analytics reports
  • Facebook, TikTok, Snap pixels
  • Pinterest tag
  • eCom stats and reports

How eCom (E-Series) is billed

Basic, Core, and Plus plans

For merchants on Basic*, Core, and Plus, eCom (E-Series) is included in your Retail POS subscription and no additional payment is required.

*Basic plan merchants only have access to a limited version of eCom (E-Series). For more information, refer to our Understanding basic eCom (E-Series) features for Basic plan merchants article.

Other Retail POS plans

For merchants on Standard and Advanced plans, the eCom (E-Series) Business Plan is included in your Retail POS subscription and no additional payment is required.

For merchants on legacy Pro and Enterprise plans, your eCom (E-Series) subscription is billed alongside your Retail POS subscription in Retail POS. This allows you to pay for both subscriptions with one credit card.

Getting support for the eCom (E-Series) integration

Self-guided learning

Browse the eCom (E-Series) section of the Retail POS (X-Series) Help Center for quick answers:

About Lightspeed eCom (E-Series)

Learn what eCom core functionality is available in the Online tab in Retail POS and the advanced functionality available the eCom (E-Series) Admin Panel to more effectively manage your online store.

Getting started with eCom (E-Series)

Follow the steps to get your eCom (E-Series) account, inventory, and settings set up to get started selling online faster.

Customizing your online store in eCom (E-Series)

Learn how to customize your online store and checkout experience to match your brand and build trust with customers.

Managing products in eCom (E-Series)

After setup, you can add, edit, and delete products linked to eCom (E-Series) to manage what you're selling and where.

Managing orders in eCom (E-Series)

Learn more about how eCom order work with Retail POS, including working with multi-outlet inventory and in-store pickup.

You can also check out Ecwid by Lightspeed's eCommerce guides and Academy courses for additional self-learning. Note that functionality may differ between the standalone product featured in the learning materials and the eCom integration with Retail POS.

Contacting Support

What's next?

Navigating the Online tab in Retail POS

Manage core eCom functionality in Retail POS.

Learn more

Navigating the eCom Admin Panel

Discover advanced functionality in the eCom Admin Panel.

Learn more

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