Some features are in beta and may not be available in your account.

Adding a blog to your website can help:

• Attract new visitors and boost organic traffic as search engines index new articles.
• Build trust with customers by regularly sharing useful information and expert guidance.
• Support marketing initiatives around events, product launches, promotions, and more.

With eCom (E-Series), you can add an integrated blog to your website (including multilingual sites) and manage it from the site builder. Like your site pages, blog pages can include sections, custom links, SEO information, and other customizable settings.

Setting up a blog on your eCom (E-Series) site

To set up a blog on your site:

1. In Retail POS, navigate to Online > Webstore (or Website) > Edit Site to access the site builder editor.

2. At the top left of the page, click Page: Homepage > + Start a blog.

   

   After your blog is enabled, a new Blog section will be created on your site with a dedicated landing page (for example, store.company.site/blog) where you can introduce the blog, feature news, and add previews.

3. Under Blog homepage, click Edit Page.

   

4. In the Sections tab, click Header or Footer to update visibility of your site's header or footer on the blog homepage.

   

5. Click the Settings tab and update the Blog page web address slug and add an SEO title, description, image, and manage indexing. To hide the Blog page, toggle off Show page.

   If the Blog page web address slug is updated (for example, /blog to /news), the blog post page URLs will automatically update as well (for example, /blog/post.html becomes /news/post.html).

Adding sections to your Blog page

1. Navigate to the site builder editor and click Page: Homepage > Blog (or Settings > Pages > Blog).
2. On the Blog page, click Edit Page.
3. Click + Add Section.

4. On the right, under Blog Content, click the text (left) or image (right) section card.

   

5. In the Content tab, add a heading and paragraph (text section card) or add an image, caption, and alt text (image section card).

   

6. Click the Design tab.
   1. Click Background to set a background color for the section.
   2. Click Heading or Paragraph to update the content styling and visibility settings.

Adding and editing blog posts

Blog posts are added to the Blog section of your site as nested pages, for example, store.company.site/blog/post.html. On the Blog page, blog posts are sorted by publication date.

To add a new blog post or edit an existing post:

1. Navigate to the site builder editor and click Page: Homepage > Blog or (Settings > Pages > Blog).
2. On the Blog page, click + Add post or click the name of an existing blog post to edit.
3. Click Header or Footer to update visibility of your site's header or footer on the blog post page.
4. Click Post Intro.
   1. On the Content tab, update the headline (blog post title), introduction, author, publication date, and blog post header image as needed. Optionally, click Preview card to add an alternative post title and description for the Featured Posts section.
   2. On the Design tab, click the options to update the styling of the post's intro section and visibility of the elements.
5. Click Back.
6. On the right, under Blog Content, click the text (left) or image (right) section cards to add a new text or image block to the blog post.
7. Repeat as needed to build the structure of your blog post.
8. Click a Text or Image section to update its content or design.
9. Click the dots icon next to a section name, hold, and drag up or down to reposition the section in the post.
10. Click Post Footer to update the content and design and add sharing options to the last section of the blog post.
11. Click Featured Posts to update or remove the featured or related posts section after the post footer.
12. Click the Settings tab to update the post's title, page web address, and add an SEO title, description, image, and manage indexing.

To make the page visible to customers, toggle on Show page.

Deleting blog posts

To delete a blog post:

1. Navigate to the site builder editor and click Page: Homepage > Blog or (Settings > Pages > Blog).
2. On the Blog page, click the name of the blog post you want to delete.
3. Click Delete page. This action can't be undone.

Configuring the Featured Posts section

1. Navigate to the site builder editor > Page: Homepage > Blog.
2. Under Blog homepage, click Edit Page.
3. Click Featured Posts.
4. In the Content tab:
   1. Update the section title.
   2. Select a Preview cards to display option:
      • Newest blog posts: Shows a preview of the newest blog posts. Updates automatically when a new post is added.
      • Select manually > + Add Preview Card: Set up preview cards with specific actions on click, like go to a blog post. You can select specific posts after they've been created and published.
5. Click the Design tab.
   1. Click Preview card settings to update the image, post description, date, and author visibility settings.
   2. Click Background to set a background color for the Feature Posts section.
   3. Click Title to update the title styling and visibility settings.

Adding the Featured Posts section to your site pages

To add a duplicate of your configured Featured Posts section to a site page:

1. Navigate to the site builder editor > Page: Homepage > Blog.
2. Under Blog homepage, click Edit Page.
3. Click Featured Posts.
4. Click the three dots (More) icon next to the page title > Duplicate Section > Homepage or other site page.
5. Click the three dots (More) icon again > Rename Section to update the section name.
6. Update the section details as needed.

To add a new version of the Featured Posts section to a site page:

1. Navigate to the site builder editor > Page: Homepage or a custom site page.
2. Click + Add Section.
3. Scroll down to Featured Posts.
4. Click the Our Blog section card.
5. Update the section details as needed.

After setting up your blog and adding posts, click Preview to review your changes. Your blog will appear on your site when you Publish.