Displaying the lowest product price before discounting helps you keep your customers informed about the actual benefit they get during a sale and makes the shopping process more transparent. Depending on your store’s location and area of operation, you might be required by law (for example, the EU Omnibus Directive) to display this historical data when you announce a price reduction.

Lightspeed eCom (E-Series) allows you to specify the lowest price you charged for an item that is on sale in the last 30 days. Customers will see this information next to the product price on your online storefront.

Currently available for stores located in the EU.

Setting lowest price before discounting for products

After you put a product on sale in eCom by adding the "Compare to" price to it, you can also specify the lowest price you charged for this item in the last 30 days.

To set the lowest price before discounting:

1. Navigate to your eCom Admin Panel.
2. From the side menu, click Catalog > Products and select the product you want to edit.
3. Open the product you want to add the lowest price for.
4. Set the price before sale in the "Compare to" price field. This value must be higher than the actual sale price during a sale that you set in the Pricing field.

5. In the Lowest price before discount field, enter the lowest price for this item during the last 30 days (including any previously reduced price you announced as a promotion):

   

   The value in this field won’t be displayed on the storefront unless you also enter a value in the "Compare to" price field.

6. Save the changes.

That’s it! Your customers will now see the lowest price charged for this item during the last 30 days before the discount. It will appear both on the product page and in the product grid. If the product has been sold in your online store for less than 30 days, a corresponding alternative text (for example, "Lowest price in 7 days before discount") will be displayed.

Here is how the lowest price before discounting can look on a product page in your online catalog:

If your product has variants, you can also set individual lowest prices before discounting for each variant. To set lowest prices for several items in bulk, use the Bulk Product Editor.

Instead of using the dedicated Lowest price before discount field in your store admin, you can create a special attribute with a custom name to display historical price data on product pages. For example, if you run a store-wide sale and you don’t use “Compare to” prices.

Setting lowest price before discounting for product variants

By default, when you create variants for your products, the lowest price before discounting for them is not specified. You can set separate lowest price values for each variant if you want.

After you add lowest prices for individual variants, customers will see values for the default product variant when viewing product pages in your online store. When they select a specific variant on the product details page, the value will be adjusted. If your product does not have a default product variant, the lowest price value for the base product is displayed at first.

Variants must have unique SKUs before you assign individual lowest prices to them.

To set the lowest price before discounting for a product variant:

1. Navigate to your eCom Admin Panel.
2. From the side menu, click Catalog > Products and select the product you want to edit.
3. Go to the Options > Variations tab.
4. Click the pencil icon next to the variant to edit it.
5. Set the price before sale in the "Compare to" price field. This value must be higher than the actual sale price during a sale that you set in the Price field.

6. In the Lowest price before discount field, enter the lowest price for this variant during the last 30 days (including any previously reduced price you announced as a promotion):

   

   The value in this field won’t be displayed on the storefront unless you also enter a value in the "Compare to" price field.

7. Click OK, then Save.

That’s it! You’ve added the lowest price before discounting value for an individual product variant.

Now, when a customer selects this variant on the product page in your online catalog, they will see the lowest price information for it.