One of the most-known social media in the world, TikTok, has a billion monthly active users which makes it a perfect platform to showcase your products and promote your brand to an engaged audience.
You can connect your Lightspeed eCom online store to TikTok and then, depending on your country, sell or advertise your products:
- Selling with TikTok Shop is available for businesses from the US and UK.
- Running ads on TikTok and measuring their results with TikTok Pixel is possible for any country supported by TikTok.
The number of options to utilize TikTok depends on your business location.
Selling with TikTok Shop
Available for the US and UK-based businesses.
To sell with TikTok Shop, you have to connect your catalog through a third-party M2E Multichannel Connect app that you can install in the eCom admin. Once you connect your catalog, you can use TikTok Shop features to sell items from your online catalog.
If your business is located outside the US and UK, you can create a TikTok Shop directly on TikTok. In that case, your catalog won’t be connected to TikTok and there will be no sync between your POS and TikTok. In that case, you will have to upload, manage, and fulfill products directly on TikTok.
Advertising on TikTok
Available for Australia, Austria, Canada, Czechia, Egypt, France, Germany, Greece, Indonesia, Israel, Italy, Japan, Malaysia, Mexico, Morocco, Philippines, Poland, Portugal, the Republic of Ireland, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, United Arab Emirates, United Kingdom, United States, and Vietnam.
To advertise on TikTok, you can use both direct integration between Lightspeed and TikTok, or a third-party app.
For direct integration, you can connect your catalog directly from the TikTok page in your POS. Once connected, you can promote your products with one of several native in-feed ad formats. It’s a full-screen immersive ad that auto-plays in your audience feed. You can add different Call To Action (CTA) buttons to your ad posts like “Visit Store”, or “Learn More”.
Learn how to advertise on TikTok →
Using TikTok Pixel
Available for Australia, Austria, Canada, Czechia, Egypt, France, Germany, Greece, Indonesia, Israel, Italy, Japan, Malaysia, Mexico, Morocco, Philippines, Poland, Portugal, the Republic of Ireland, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, United Arab Emirates, United Kingdom, United States, and Vietnam.
You can connect your catalog directly from the TikTok page in your POS. Once connected, the Pixel can monitor sales, track customer’s actions on your website, and find the right audience for your ads. You can use the data provided by Pixel to create more effective ad campaigns and attract the target audience to your store.