A custom sender's email address for your Lightspeed eCom (E-Series) online store’s notifications lets you personalize customer communication, build trust, and promote your brand.

By default, your store’s customer order notifications and marketing emails are sent from Lightspeed’s default email address —  ecom.notifications@lightspeed.app. If you have an email address on your own domain (for example, info@companyname.com), you can set it as a custom email address for your store’s notifications.

Addresses on public email service domains (like companyname@gmail.com on Google or companyname@yahoo.com on Yahoo) can’t be set as a custom sender's email address.

Setting a custom email address for customer notifications is currently available in part of the eCom stores.

Creating a custom email address on a domain

Before you start setting up a custom sender's email address in your Retail POS, you need to have an email address on your domain. This boils down to:

• Having your own domain (for example, www.companyname.com).
  If you don’t have a domain yet, you can buy one through Lightspeed eCom or purchase it from a third-party domain registrar like GoDaddy, Namecheap, Hover, etc.

  Learn how you can connect any domain to your Instant Site (if you use this Lightspeed eCom sitebuilder) →

• Signing up with an email hosting provider like Google Workspace or Microsoft 365 and connecting your domain to it (your domain registrar may also provide email hosting services). 
  This includes specifying your domain on the email service side, verifying its ownership on the domain registrar side, and changing your domain's MX records to point to your email provider's mail servers. This way, you start getting emails sent to your custom email domain to your email provider’s inbox.
• Creating a custom email address on your domain (for example, info@companyname.com) with your email hosting provider.

For detailed instructions, consult your domain registrar and email hosting provider help centers and support.

Setting a custom email address for eCom customer notifications

You can set an email address on your own domain as the sender’s address for your eCom online store’s customer notifications. This address will be used instead of the default ecom.notifications@lightspeed.app address provided by Lightspeed.

Setting up a custom email address in your Retail POS requires verifying custom email ownership and adjusting the following DNS settings in your domain registrar’s account:

• A DKIM (DomainKeys Identified Mail) DNS record that authenticates that emails sent to your customers are from your domain.
• A Return-Path DNS record (or custom return path) that defines where notifications about bounced email messages are sent.

To set a custom email address for your customer notifications:

1. From Retail POS, go to the Online tab > Webstore > Notifications.

2. Scroll down to the Sender’s email address section and click Edit:

   

3. On the opened page, click Confirm to state that you own a custom domain.
4. Enter the custom email address on your domain that you want customers to see when they receive your emails (for example, info@companyname.com).  Click Next.
5. Check your inbox for the Verify your email for {store name} email and click the link to verify email address ownership. You will be redirected back to the custom email address setup page in your Retail POS.
6. Click Generate DNS Records to get your unique DomainKeys Identified Mail (DKIM) and Return-path DNS credentials and a custom email address setup guide.
7. Log in to your domain registrar account and manually set up DNS records using instructions from the guide. You can consult your domain provider’s help center or support for detailed DNS setup guides.
8. A background check will run. Wait until authentication takes place. When the authentication is complete, you will get an email.  DNS record authentication can take up to 48 hours, but usually it’s faster.

That’s it! Your custom email address will be used for your eCom online store’s customer order notifications and marketing emails instead of the default ecom.notifications@lightspeed.app address.

You can always view and edit your current custom email address by clicking Edit next to the Sender’s email address section from the Online tab > Webstore > Notifications page in Retail POS.

If DNS records are not authenticated within two weeks, setup of your custom email address will not be completed and the default ecom.notifications@lightspeed.app address will continue being used. You can run the authentication process again to set up a custom email address.