Here, you can find answers to some common questions about Lightspeed Advanced Marketing.
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Lightspeed Advanced Marketing features include, but are not limited to:
- Customer syncing between Retail POS and Lightspeed Advanced Marketing
- Sorting customers into segments based on their spending habits
- A points-based system (as opposed to a cash-back system)
- Send automated email campaigns to customers who have not made a purchase in a set amount of time
- Collect feedback from customers on their shopping experience
- Allow customers to use a refer-a-friend bonus
- Send emails to customers who have abandoned carts (with ecommerce integrations)
- Award loyalty to customers who engage on social media (for example, point for following on Instagram)
- Adjustable ratios (for example, earn 5 points for each $10.00 spent)
- Award different loyalty to customers in different tiers (for example, VIP customers earn a higher ratio)
- Send SMS (text) messages to customers
- Schedule social media posts and track revenue in-store and online from social media
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Retail POS doesn't have this functionality, but you can with Lightspeed Advanced Marketing. Among other features, it allows you to send mass promotional marketing to customers through email and SMS (text) messaging.
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Retail POS doesn't have this functionality, but you can with Lightspeed Advanced Marketing.
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Retail POS doesn't have this functionality, but you can with Lightspeed Advanced Marketing. It allows you to schedule your social media and track revenue in-store and online from social media.
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To ensure that your Retail POS customers are earning rewards, you must operate on Google Chrome with the Lightspeed Advanced Marketing for Retail POS (X-Series) app Google Chrome extension.
However, you'll be able to access and use your Lightspeed Advanced Marketing account on the following browsers:
- Google Chrome
- Firefox
- Safari
- Internet Explorer/Microsoft Edge
Additional information
If you haven't yet, install the Lightspeed Advanced Marketing for Retail POS (X-Series) app Google Chrome extension.
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Contact Support to add Marsello discounts to Lightspeed reporting as a product. This will allow you to filter and exclude Marsello discount totals from reports.
If you enable Marsello discounts as a product in Lightspeed reporting, regular reports will have double deductions from Marsello discount totals. To get accurate revenue figures, you must exclude Marsello discount products from other reports.
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When you select a customer name, you should see the option to redeem Lightspeed Advanced Marketing rewards. If you don't, you need to either install or update the Chrome extension (for desktop) or app (for iPad):
Desktop
iPad